Thursday, May 14, 2009

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Friday, May 8, 2009

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Sunday, May 3, 2009

Mother's Day

Mother's Day as a holiday thank the mothers, first appeared in ancient Greece, is the annual January 8, while in the United States, Canada and some other countries, it is in May each year the second Sunday, a number of other countries not the same as the date (see below "to celebrate Mother's Day around the world are not all the same time"). Mothers are usually on that day will receive a gift. Carnations were spent as a devoted mother. And my mother is a day lily flower flower, also known as忘忧草.
origin (origin)

Festivals originated in ancient Greece. On this day, the ancient Greeks to the Greek Hera salute the mother of the gods. To ancient Rome, when the scale of these activities has become even greater, often continuing to celebrate the grand occasion for three days. Of course, the ancient worship of the goddess is only a superstition, it is the same today, the respect of motherhood is very different. In the middle of the 17th century, the mother reached the UK expenditure, the British period of Lent to the fourth Sunday as Mother's Day. On this day, the young people away from home to home, to their mother to bring some small gifts.




Modern Mother's Day originated in the United States, by Jarvis (Anna Jarvis ,1864-1948 years) to launch her life unmarried, has been accompanied by the mother. Jarvis's mother, good-natured, very sympathetic, she proposed to commemorate the anniversary of the establishment of a quiet dedication to the mothers, but this wish has not been realized she passed away. Her daughter in 1907, Jarvis began organizing activities, the application will be Mother's Day as a statutory holiday. Festival in May 10, 1908 in the United States, West Virginia and Pennsylvania began. She had personally arranged the ceremony in the church, organizing activities, at the same time asked the participants to come to his chest to wear a white carnation flowers. The activities, which has caused a lot of people's concern and interest. The following year, the church will have more organized activities of the same.




In 1911 to celebrate Mother's Day activities have been carried out very extensive, not only sweeping the United States of America in every state, and even Canada, Mexico and South America, some countries have started to celebrate this holiday. United States of America Mother's Day also brought publicity leaflets issued by dozens of different characters to the States in order to expand its influence. Since then a few years, the celebration of Mother's Day campaign to increase popularity. 1912, the United States of America set up a special Mother's Day International Association.

May 1913, the United States House of Representatives unanimously adopted a resolution, calling on the president and cabinet, both houses of Congress and federal officials are all wearing white in the Mother's Day carnation flowers. In 1914, Congress officially named the United States of America in May for the second Sunday of Mother's Day, and requested the President of the Universal Declaration, calling on government officials in all public buildings to fly the national flag. Shortly thereafter, President Wilson declared to the national referendum also put their houses in order to express the national flag of the United States of America the mother of all love and respect. Since then every year the President of the United States of America issued a similar declaration.

n 1913, the U.S. Congress in May each year to determine the second Sunday of Mother's Day as a statutory and the provisions of this day every household should fly the national flag to express their respect for his mother. Jarvis's mother, and his favorite Carnation Mother's Day has become a symbol of

Mother's Day around the world Although many countries in different time of year to celebrate Mother's Day belongs to them. However, the majority of countries such as Denmark, Finland, Italy, Turkey and Belgium, are the second Sunday in May to celebrate Mother's Day.




Mother's Day in China Mother's Day is popular in China, Hong Kong, Macao and Taiwan regions with access to the mainland after, expensive jewelry, a symbol of motherly love of carnations, a special love desserts, exquisite handmade greeting cards and so on, as a people love to the mother presented a gift of 80 century .20 years, Mother's Day in Mainland China is gradually accepted by the people. Since 1988, Guangzhou in southern China and some other cities started organizing the celebration of Mother's Day and named the "good mother" as one of the elements. end of the 20th century, this holiday in mainland China to promote all over the increasingly open. May each year the second Sunday, the Chinese and people of other countries in the world to work together to express a variety of ways to raise the ex mother thanks. Of course, Mother's Day Chinese people are more Chinese flavor. Chinese people in their own unique expression of deep affection. In the Mother's Day On this day, people will be given to the mother of flowers, cakes, hand-prepared meal gifts and so on. From an early age your parents on the children of China will try to forward to the mother to cook, wash their faces, makeup, play music, draw pictures, so happy holidays mothers. People in this day and honor their own in addition to the biological mother but also for charitable donations and voluntary services more mothers return to the family. Mother's Day on this day, China will be held mothers cooking competitions, fashion show and other activities to celebrate their own festival. Organized around a variety of activities, such as the Organization of Mothers of tourism, such as selection of outstanding mother. Respect for the mother, to promote the love of the Mother's Day in China, has become a convention of the festival.




custom (habit & custom)
o wear pink in his chest. There is a focus on color. Mother had passed away that people still wear a white carnation flower, and his mother were alive to wear a red carnation flowers. On this day, people always find ways to enable mothers to spend a happy holiday, thanks and compensation for their hard work a year. The most common approach is presented to the mother Mother's Day cards and gifts. Festival, each mother will feel joy, to accept the children and her husband donated the roses or other flowers, candy, books and souvenirs, especially when they are received by the children of the above do-it-yourself production childlike crayon to write with a "Mom, I love you" in the cards, they will feel very proud and pleased. But the most valuable or the most generous gifts to their home from the day-to-day labor, easily a full day of rest. On this day, many families by the husband and children to pack off all the household chores, mothers do not have to cook, do not have to洗盘刷碗, clothes do not have to. There are many families serve breakfast in bed, the mother of the practice. After the creation of Mother's Day, received the support of the people around the world. World Amanm Jarvis, the establishment of Mother's Day has reached 43 countries. Today, to celebrate this festival more countries. Mother's Day, has become a truly international festival. By convention, "International Mother's Day" has been set at the annual meeting May 11. Although there are a number of countries in different time of year to celebrate Mother's Day belongs to them, however, including my own, the majority of countries, such as Denmark, Finland, Italy, Turkey, Australia and Belgium, etc., are all in May the second Sunday of Mother's Day celebration.
to celebrate Mother's Day around the world are not all the same time

China: the second Sunday in May, will use a card to express love and carnations

Norway: Mother's Day is scheduled for the second Sunday in February.

Argentina: in the second Sunday in October to celebrate Mother's Day.

Lebanon: in the spring to celebrate the first day of Mother's Day.

South Africa: Mother's Day is scheduled for the first Sunday in May.

Yugoslavia: Yugoslav Republic of Serbia called for Mother's Day Ma  terice, each year two weeks before Christmas to celebrate.

The custom is to celebrate: the children in the early morning of Mother's Day mother slipped into the room, tied to his mother in bed, the mother woke up and found that they have been五花大绑, they open up the children begged her, and she pre-hidden under the pillow in exchange for small gifts.

Spain and Portugal with the Mother's Day is closely related to the Church. December 8 is the day commemorating the Virgin Mary, but also the children to express love for mothers day. Sweden in the last Sunday in May to celebrate Mother's Day. In the eve of Mother's Day, organized by the Swedish Red Cross will be the mother of plastic flower sale, sale proceeds will be sponsored by education as the mother of many children's holiday expenses.

Panama: also known as the Holy Spirit conceived the day, the effect is to enable the Panamanians for the family, respect for the mother, so in May 11, 1924, Panama's first Mother's Day, 1930 changed to December 8, do? a Hercilia de Arosemena signed by the First Lady, but this is only the online news, I wonder if it is accurate, then many firms have responded to the mother of Mother's Day discount, and as a national holiday, the holiday is very meaningful. Spanish laws introduced

Egypt: every year the last Friday in March is Mother's Day in Egypt. On this day, young people across the country must be presented to the mother of flowers and gifts for mothers concerts and cultural performances, and selected the best mother country.

India: April 5 every year is a section of India's mother. On this day, those who gave birth to the child's mother should wear colorful saris, exquisite jewelry to wear, came to enjoy entertainment in public places to show the elegant demeanor of women and mothers.

Central Africa: May 29 each year, the Central African Republic will be a grand festival to celebrate the traditional mother. That day, mothers are dressed in costumes, the embrace of the children in the capital city of Bangui, held a grand procession. State leaders and government officials to take part in their holiday activities, more grand and warm holiday.

France: France's May 29 annual Mother's Day, the festive day, mothers around the world have accepted with joy the children feel "happy holiday" the good wishes. France is the first time to celebrate Mother's Day in 1928, the then French President issued a decree to this end: Mother's Day an official national holiday. French Mother's Day is more like a family birthday party was held. France set for Mother's Day last Sunday in May, the whole family to enjoy dinner together, brought a complete meal for the mother and the cake is done.

Thailand: August 12 is the annual Mother's Day in Thailand. During the festive season, the most meaningful activities is "excellent selection of mothers", and then, armed with tens of thousands of white jasmine daughter as "the flower of his mother," presented to the mother, to express gratitude.

Japan: October each year the third Sunday of Mother's Day in Japan. In Japan, the festival atmosphere is full of thought. To show their respect for the mother, that day, the mother living, have to wear a red flower, and his mother who passed away while wearing white to show their mother's memory. Mother's Day in Japan and North America the same day? Different day, right? It is not contradictory with the above? In the end of each year the second Sunday in May each year or the third Sunday in October? On this day every four years, has a world tour the exhibition, showing the children from 6-14 years old by painting "My Mother" painting. Canada: Every year the second Sunday in May as "Mother's Day." On that very day, in addition to family members to send a gift to the mother, but also happy to do various things to allow the mother to show respect and love for them.
Switzerland: the annual January 1-4 as a "day of women in power." In this four-day, the families headed by women all the power, the mercy of a man willing to listen, to show respect for women.


Greece: January 8 every year is the British town of诺克莱西亚"Women take over the day." On this day, women took over the leadership of the town, while the men were to stay at home instead of doing their chores. In Greece, the day after New Year's Eve every year, as a "rest day housewives", women are leaving home, you drink. Germany: in the annual Carnival, the other special activities for women - "Women Day." That day, the women stormed the city hall, entered the office, get a desk to show to take over political power of women. Hamburg, August is the "Mrs. Day" festival, the Art Troupe from women's organizations in various theaters throughout the city, programs are equality between men and women.

United Kingdom: England, for an expression of respect for mothers, has been set lent diet (referring to the eve of Easter, before the 40 days, except Sundays) for the fourth Sunday "MotheringSunday", people go home to visit parents on that day, and to pay tribute to bow. At that time, there are many poor people must be when the rich home helpers, and were forced to leave home in the boarding house owner, in this day, the owners will let them leave, and to encourage them to return home to reunite with the mother.

Mexico: December 12 each year in Mexico, "Our Lady's Day" to commemorate a good-natured, happy to save people's Notre Dame. On this day, people dressed in national costumes, holding high the banner of the Virgin Mary, in the singing and dancing under the leadership of the elderly.
Mother's Day around the world: Although many countries in different time of year to celebrate Mother's Day belongs to them. However, the majority of countries such as Denmark, Finland, Italy, Turkey, Australia and Belgium, are the second Sunday in May to celebrate Mother's Day.

dedicated to the mother's flowers (flowers to my mother)

carnation flowers in China _ the mother of the international community dedicated to the mother Hemerocallis flower is a slender green stem, the flowers open bright beautiful, compact and easy petal fall, and not long curly leaves, and flowers grace Wealthy, elegant posture unique and more attractive the rich aroma, is ecstatic, and this is where Mother's Day flowers to the mothers - carnations. red carnation symbolizes passion, justice, good and never give up, wished his mother a long and healthy life ; pink carnations, forever young and beautiful mother祈祝; white carnations, the symbol of the sons and daughters of mothers pure love and sincere gratitude. yellow symbol of Thanksgiving, the mother thanks to the hard to pay. My mother is a day lily flower flower, also known as忘忧草. On this day, send their children to a忘忧草mother, bless her mother to stay away from trouble and gloom, mental and physical pleasure, health and longevity. Liliaceae Hemerocallis is the perennial herb, fleshy roots, leaves long and narrow, long and thin out the top of the sticks Orange or orange flowers, very beautiful, it does not for people to watch is called lily buds. Mother of flowers, the main Mother's Day flowers: carnations Carnation Flower: the charm of the truth, the mother I love you, warm wishes, love you, but not the price of love, affection miss Vanilla: on behalf of the mother of high moral character, the noble flower Do not forget my Flower: true love, eternal love Taiwan to send the mainstream of motherly love flowers: lupine lupine's Flower: motherly love Middendorffii the Flower: always love your mother, the great maternal love, mother The mainstream of Hakka mother sent flowers:鲁冰花 鲁冰花on behalf of the Flower and symbolic meanings: love, perseverance and hard work, dedication

of the top ten celebrity mother praised the well-known

All that I am or ever hope to be, I owe to my angel Mother. I remember my mother's prayers and they have always followed me. They have clung to me all my life.
-Abraham Lincoln 1809-1865
My mother was the most beautiful woman I ever saw. All I am I owe to my mother. I attribute all my success in life to the moral, intellectual and physical education I received from her. -George Washington 1732-1799 My mother is the most beautiful I have seen the woman. I owe everything to my mother. All of my life thanks to the success I received from her moral, intellectual and physical education.

- George Washington
There never was a woman like her. She was gentle as a dove and brave as a lioness ... The memory of my mother and her teachings were, after all, the only capital I had to start life with, and on that capital I have made my way.
-Andrew Jackson

There has never been a woman, as she has done. She is very gentle, like a dove; She is also very courageous, like a lioness ... ... After all, the memory of the mother and her teachings to my life, the only starting capital, and laid a path of my life.

- Andrew Jackson

A good mother is worth a hundred schoolmaster

.-George Herbert (1593-1633)

A good mother is worth one hundred teachers.

-乔治赫伯特 Y




Saturday, May 2, 2009

The Future of Advertising is one word ...


Contextual
Now I know this isnt such a new statement - but consider these clues ...
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M's as the candy that ET was most attracted to - Mars said no but Reese's Pieces said yes. Following the release of the movie Reese's Pieces sales went up 65%. That's no small feat to move the needle of a candy manufacturer that much! And some might say that's just good product placement (read Contextual).
How about Pontiac, who decided to launch their new car the Solstice on The Apprentice. By using a clever call to action on the ads featured in The Apprentice, ads that said something to the effect of - register to be one of the first few able to buy this car (not register to win). They were able to drive sales and search traffic went through the roof (like 4X that of normal traffic to the Pontiac site), again I would argue good, smart product placement (read Contextual)
Product Placement and Content Placement
In thinking about this post tonight, I was considering the effect of TiVo and DVR, lets face it, its a game changer for the 30 second TV spot. And when (as I predict) you can get search on TV like you can on the web to watch whatever you want when you want - the 30 second spot is toast. Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual.
If we learned anything from Google and their business model it's that contextual ads work and they work really well. I think the strategy going forward is for TV - product placement, Print - Contextual (ie I wont advertise unless this issue addresses something I am really hard core about) otherwise I am going to spend online where I can place my content where I want as an attraction vehicle or where someone else has content I would like to located near.

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